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Saturday, July 3, 2010

Search Engine Optimization -Why?

Many small businesses ignore the benefits of SEO, or are simply unaware. After all, who would guess that it's possible to actually manipulate a site's position on the SERP? Here are just a few basic reasons why search engine optimization is key to a successful, competitive business.

1. Increase traffic to you site, and a lot of it! Sites in the first few results of major search engines for popular keywords earn thousands of visitors each month.

2. These are the most relevant visitors. Consider this, these individuals took the time and energy to search for a keyword relating to your business. These individuals are the primary target of SEO.

3. Your competitors do it! More and more businesses realize the benefit of SEO each day. For that reason, it becomes more and more competitive. It is so important that an increasing number of business owners pay thousands of dollars to professional digital marketing companies for SEO.

Don't leave this valuable resource untapped.