The start of any SEO effort must be solid keyword research. Here are a few tips to get started:
1. Use one of the many keyword tools to generate a list of relevant keywords, along with their search volume.
2. Choose a few of the top most searched, and relevant queries. Center your SEO strategy around the chosen terms.
Individuals or small businesses may need to consider the competitive nature of the most popular queries. It may be extremely difficult to reach the first page of search engine results for these keywords. Also, research for PPC campaigns has its own complexities, as advertisers may choose many more terms to target. More on these complexities to come.
